Elevating brands through thoughtful design & strategy
With over fifteen years of experience as a Visual Designer, I work at the intersection of UX/UI & Brand Strategy.
I help my clients create digital experiences that resonate with their users’ needs and goals and digital ecosystems that are designed from the ground up to generate more leads.
Professional Services
UX/UI Design
I design intuitive, seamless user experiences on mobile & desktop that engage, delight, and convert.
Project Marketing
I design all of the deliverables required to sell luxury property online, in a display suite by real estate agents and off-the-plan.
Branding Packages
I design compelling and unique brands & logo packs from the ground up using clear and accessible design.
Print & PDF Design
I manage and design digital and physical PDFs for electronic or physical distribution.
Website Design
I design mobile responsive websites for market leading companies with an emphasis on clear communication, accessibility and lead generation.
Commercial Portraits
I shoot commercial headshots and environmental portraits to use as key marketing assets that are guaranteed to humanise your brand and create connection.
Advertising
I deliver advertising campaigns for both print and digital. I create magazine advertising, billboard advertising & Google display and Meta advertising campaigns for instagram.
Lead Generation
I design landing pages and digital ads for Meta and Google to help you generate leads. I can create all the digital touchpoints required to create a cohesive ad campaign.
Just a quick intro
Depending on the project, I can work either in-house, remote or hybrid
I combine the flexibility of independent creativity with the reliability of being readily available. For some projects, the best approach is to combine in-house and video meetings.
If you are looking to generate more leads for your business, then reach out, and we can have a call.
Frequently Asked Questions
What do you offer as an experienced brand strategist and visual designer in Sydney?
As a brand strategist and visual designer in Sydney, I offer almost anything you can imagine that a design agency can provide.
- Traditional Marketing: Brochures, letterbox drops, magazines, flyers, brand collateral.
- Branding: Logo design, Style guides for look and feel, Style guides for copywriting and language
- Website Design: High-fidelity prototypes for web developers to build OR completed websites in WordPress.
- UX Design: Wireframes and information architecture, user flows, user stories, personas, customer journey interviews, and user testing.
- Print Advertising: Newspaper advertising, magazine advertising. full page/half page advertising, on brand and across channels
- Wayfinding: Billboard design and point of sale design. shop window design, display suite design, and signage.
- Website best practice and optimisation: There is nothing worse than a website that lives invisibly online, with no means of anyone finding it. We design best practice websites that are built to make you seen by your target market online.
Do you offer a priority service for short deadlines and faster turn-around?
Yes, If you require a faster than normal turnaround, we can accommodate this, dependent on our current production schedule and what we have in our production pipeline.
With print publication deadlines, we would request 5 working days’ notice to allocate the required time effectively. As an experienced brand strategist and visual designer in Sydney, of course, if you hire me for a full day, at my day rate, then we can prioritise your work deadlines during this time.
How many rounds of design are included in the initial fee estimate?
Whilst on most occasions, we get it right straight off the bat, you will receive three rounds of design for each quoted deliverable. We name each file delivered as V01, V02, V03, so you know where we are at any time. If we are required to design more changes outside of three rounds, it will be billed at the hourly rate.
Why do you request all changes and design decisions to be made via email?
Whilst we are happy to have conversations on the phone and in meetings, for us to move forward with any design decision, we will require any changes, updates, or key communication to be written and communicated across in an email.
Having everything in writing ensure’s that we are both on the same page with each key design request. As a result we ensure complete clarity and transparency regarding what has been requested as a deliverable and the expected time line required for this to occur.
Committed to continuous education
