ezycollect: an optimised SAAS website
Client: ezy collect
Website: www.ezycollect.com.au
Deliverables: UX Research, UX Design, Workshops, WordPress Website Development.
Tech Stack: Balsamiq, Miro, Mp3 recorder, post-it notes, white board, Google sheets, Google doc.
My role whilst contracting for ezycollect, was a UX Designer.
Working directly with the Growth Marketer and key stakeholders, I was responsible for the information architecture and layout for their new website design. My goal was to provide an optimised SAAS website to help them attract more customers and further venture capital.
To kick off the project, I ran a series of workshops with key stakeholders to gain a full understanding of the business, the competitors’ market, and opportunities for growth within the market.
To gain a full understanding of the business model, the market, and the product offering, I conducted interview questionairres with all key stakeholders from the CEO, CTO, Sales Manager, Marketing manager to the sales staff on the phones. This way, I was able to see the business from a 360-degree perspective and design the best way forward. I could provide an optimised SAAS website within the parameters of the product parameters and the brief.
Design Process
For this project, I followed user-centred design principles and marketing strategy, and went from concept through to the delivered website in 12 weeks. I aimed to create an optimised SASS website that would improve sales and enhance digital marketing efforts..
Staff interviews
Interviewing everyone from the CEO to the Sales team gave us a clear understanding of the business challenges.
Internal Workshops
I led stakeholder workshops on topics such as Persona’s, Competitor analysis, user stories, UX copywriting and Customer Journey maps.
Communications
We developed a communications guide for copywriting and language usage and outlined key areas of focus for the product benefits.
Wireframes
I designed a prototype to hand over to the designer/developer, including micro-copy and headlines. Their was 41 web pages.
Market Opportunities
The staff Interviews gave us a rich data set of information on market opportunities.
Discovered a U.S.P
The Unique Selling Proposition was discovered through a workshop to separate ezycollect from the rest. .
Benefits-driven Copy
Simple sales vernacular was used in the body copy to emphasise the benefits of their service.
Customer Journey
We looked at the overall customer journey to improve the overall customer touch points and experience.
UX research & design
Wireframe example
Below is a low-fidelity wireframe of a key page of the ezycollect website
Looking for more information on the project?
This is just an introduction to this project. For a demonstration of the product design itself and to see how we have specifically designed this optimised website for health professionals, reach out and let’s have a conversation.
