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The power of traditional marketing when selling luxury property

The power of traditional marketing when selling luxury property

The power of traditional marketing in selling luxury property off-the-plan In an era dominated by digital noise, one truth still holds firm in the world of luxury real estate: exclusivity doesn’t live in your Instagram feed, 5 second distraction does. The illusion...
Form follows function as it relates to branding

Form follows function as it relates to branding

Form follows function: why functional design builds stronger brands. In this article, we’ll explore how functional design strengthens brands by aligning form with function, ensuring your visuals not only attract attention but also deliver lasting impact. The example I...
Humanising your brand to cut through the market

Humanising your brand to cut through the market

Have you heard of ‘humanising your brand’ to cut through the noisy market  Matt Van Schuie The consultant behind Digital Mentor. PORTRAIT BY SIMON GUTHRIE How to stand out in a sea of sameness? In a world where cutting through the noise of the market is a...
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