Motus Health and Performance: A User-Focused Website for Integrated wellness
Client: Motus HP
Website: www.motushp.com
Deliverables: UX Research, UX Design, UI Design, Headshots, Workshops, WordPress Website Development.
While contracting for Motus Health and Performance, I worked as a UX/UI and Visual Designer. Partnering directly with the marketing manager and key stakeholders, I led the design of their new website.
To start the project, I ran a series of workshops with stakeholders to gain a comprehensive understanding of the business, the competitive landscape, and opportunities for market growth.
Our UX/UI Design Process
I applied user-centred design principles throughout this project, taking it from concept to a fully delivered website in just 12 weeks.
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Competitor Research
Understanding the market and the niche was possible through detailed competitor research.
Staff interviews
Staff interviews were a key to understanding the business offering and designing a way forward.
Design Strategy
Content strategy, Information architecture, writing micro-copy and a branding strategy.
Design & Development
Visual and UI design building out a mobile responsive website ready for digital marketing and the marketplace.
What did we discover?
The benefits of internal workshops
I conducted a series of workshops and interviews to position Motus HP as the market leader, highlighting a stronger offering than any competitors in Sydney. The existing business partnership with Chocolate Box Training further amplified these advantages.
Market Opportunities
The staff Interviews gave us a rich data set of information on market opportunities.
Discovered a U.S.P
The Unique Selling Proposition was discovered through a workshop to separates Motus HP from the rest. .
Benefits-driven Copy
Simple sales vernacular was used in the body copy to emphasise the benefits of their service.
Customer Journey
We looked at the overall customer journey to improve the overall customer touch points and experience.
Branding with a human connection through photography
To create a stronger human connection between site users and the talented staff at Motus Hp, we incorporated environmental and studio portraits across each page, humanising the brand and making the experience more memorable.
professional Headshots
Studio Portraits by Simon Guthrie
brand story
Brand Storytelling Through Environmental Portraits
I collaborated with Charlie Bucket & Co’s content creators to capture high-quality environmental portraits, giving the brand context and differentiation. We organised a photoshoot for each of Motus Health and Performance’s services, resulting in a highly visual website that leverages strong photography to strengthen the brand.
Lifestyle Portraits by Charlie Bucket
mobile responsive
60% of users were booking on mobile devices
To reach the majority of users, the website was built with a mobile-first approach. The primary call to action is booking a physiotherapy session through their scheduling software, placed prominently as a button in the main menu. The secondary call to action encourages users to call for enquiries about services.
Looking for more information on the project?
This serves as an introduction to the project. To see the product design in detail and explore how we specifically created this optimised website for health professionals, get in touch and let’s have a conversation.
