Bringing luxury projects to market with a successful project marketing strategy
A recent project I delivered is Ohana Collaroy, a $45M+ development on Sydney’s Northern Beaches, launched in July 2025 and designed specifically for the downsizer market.
Developments of this scale demand a fully unified go-to-market ecosystem, including brand identity, a conversion-focused website, digital campaigns, brochures, floor plans, hoarding, traditional advertising and on-site signage.
I bring your property project to life, from concept to delivery
An example of this is Ohana Collaroy, a $45 million project on Sydney’s Northern Beaches, which was recently launched in July 2025.
Projects of this scale require a complete ecosystem of unified touchpoints to go-to-market. This includes brand creation, conversion-based website, digital campaigns, brochures, floor plans, hoarding and signage.
Project marketing for luxury property
Art direction & strategy
Through refined art direction and strategic insight, I craft narratives that highlight your project’s unique character and connect with high-value buyers in the luxury market.
Traditional Advertising
I create impactful traditional advertising across magazines, billboards, and direct mail, helping your brand reach the right audience and achieve business outcomes.
Lead generation websites
I design conversion-driven project websites that generate qualified leads. Using refined design, clear strategy, and targeted messaging, I engage discerning buyers.
Marketing collateral suite
I create complete marketing collateral suites that unify your project’s story. From brochures and floorplans to display suite graphics and finishes documentation.
Digital-marketing creative
I design creatives that reinforce your brand and messaging while capturing attention and getting quantifiable results. From social ads to display campaigns, each asset attracts buyers cohesively.
Wayfinding & Site signage
I create wayfinding and site signage that guides buyers and locals alike. Clear, on-brand signage reinforces messaging, enhances experience, and strengthens your project’s premium positioning.
Qualified leads are the only metric that matters.
In project marketing, every touchpoint, from ads and socials to brochures and signage, funnels back to one place: your website. If it doesn’t convert, the whole ecosystem falls short.
A high-performing website doesn’t just showcase your project, it turns interest into action, filtering casual browsers into genuine sales enquiries.
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Every campaign leads here, the website contact form is the final destination and true metric.
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It transforms awareness into intent, converting visitors into buyers. They reach out then it works.
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It’s the ROI engine, tracking real results from your marketing spend. Leads matter most to sales.
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It defines project outcomes, without qualified leads, there are no sales.
Do you want to know how we generated over 400 qualified leads for Ohana in just three months? Reach out, I’ll show you exactly how.
Your journey starts here
Here are some more reasons to have Simon Guthrie as your number one choice for design and marketing for your next project.
T-SHAPED DESIGNER
Deep expertise in design, with broad skills spanning strategy, UX, and visual communication.
END-TO-END DELIVERY
Complete creative solutions from the first idea through design, strategy, UX, and production.
ACROSS DIGITAL & PRINT
Crafting visuals that work cohesively across every touchpoint your brand appears.
MARKETING PRACTICALITY
Ensuring key design decisions support marketing goals and drive real results and ROI.
T-SHAPED DESIGNER
END-TO-END DELIVERY
ACROSS DIGITAL & PRINT
MARKETING PRACTICALITY
Remove the guesswork
If you would like a free 30-minute, no-pressure discussion about your upcoming project, then reach out below.
Past Clients
